The
approach to the development of a software product in a chosen
area of specialty is a key determinant of success for a software
organisation.
Innovation, technology and quality must be addressed within
the constraints of timeframe, cost, available skills, and a
series of hazards and potential hazards.
Frequently
the idea for a product is available from one person who acts
as visionary for the product. This idea needs translation
into a concept that can be clearly communicated to the market,
that addresses a special market niche, and that evolve over
its life to becoming a substantial generator of income stream
or streams.
A
product should ideally move into the mainstream focus of the
company. Its content and architecture should reflect the means
of winning business in the target market. Its quality should
reflect the environment and nature of use. Its packaging should
reflect the nature of distribution, sale, installation and
support.
The
R&D function carries out a vital role in a software product
organisation. Its positioning in the organisation, the manner
in which R&D forms part of corporate strategic planning,
and the capability of R&D to work in a productive, focused,
and efficient manner will bear on both the success of R&D
and the organisation as a whole.
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