| Many
software organisations have developed products for sale in the
local and international markets. This is achieved through establishing
a project to develop the software and by mounting a marketing
campaign.
This
is a mission-critical activity for a product driven company.
Success in R&D in getting the right product to market
on time to exploit its potential provides a strong stimulus
for a successful enterprise. A carefully devised R&D Strategy
is crucial to success in product development.
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This
workshop provides a structure for the determination of a software
product R&D strategy. It considers the major factors -
the product and the market. The key features that determine
both the product strategy and the market strategy are considered.
From this an appropriate R&D strategy evolves.
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| Who
should attend? |
| This
course is applicable to both new and experienced R&D performers.
It is particularly relevant to small and medium enterprises
in software development organisations - products used as information
systems or development tools or hardware embedded systems -
and particularly those approaching R&D for the first time.
The
course has been designed for executives responsible for strategic
development of the company, but is especially geared to R&D
Managers, Product Managers, and Marketing Managers.
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