| The
demands on young software companies to plan and execute a course
through the unclear maze of meeting - that as yet unclear -
mission is unique and significant.
There
is clearly no winning formula. If there were there would be
many more major success stories. There are, however, many
markers to aim for along the way, and many ways of meeting
them. To understand more clearly where the company is on its
journey, and what strategies might best suit it, brings success
so much closer.
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| Who
should attend? |
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The
course is aimed at managing directors and senior personnel
responsible for the management of one or more of the key functions
in a young software company.
It's
particularly relevant to those who wish to establish a business
plan to move the company towards its key mission. Many companies
do not effectively address the mission in the first phase
of operations. This is seen to become possible when certain
base goals are achieved. In second and subsequent phases the
mission becomes more clearly addressed.
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| This
course will consider the backdrop of how an organisation goes
through stages of maturity, and what changes occur from one
stage to the next. It considers the main areas to be addressed,
and it identifies strategies to address them.
This
course is intended as an introduction to a more detailed course
that applies techniques to these strategies, and views them
in a case study mode; participants will also hear how successful
companies made the transition from the initial to the second
phase of operation.
At
the end of the course, delegates will be able to:
- Understand
the model of operation that applies at the initial phase
of operation of a young company, the implications of this
model, and the development which occurs to achieve the second
phase of operation
- Set
objectives more clearly in each area of the business that
is important to its overall success, including: Strategic
Planning; Financial Management; Marketing; Organisation;
Innovation; and Products.
- Consider
what strategies may be appropriate to successfully develop
each area of the company
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