Innovation and R&D

R&D Strategy for Software Organisations

Duration: 1 Day Training Course / 9.30am - 5pm
Venue: Centre for Software Engineering
Course Fee: €315 / €280 for Corporate Members
Discount for Corporate Members


Many software organisations have developed products for sale in the local and international markets. This is achieved through establishing a project to develop the software and by mounting a marketing campaign.

This is a mission-critical activity for a product driven company. Success in R&D in getting the right product to market on time to exploit its potential provides a strong stimulus for a successful enterprise. A carefully devised R&D Strategy is crucial to success in product development.

The Event

This workshop provides a structure for the determination of a software product R&D strategy. It considers the major factors - the product and the market. The key features that determine both the product strategy and the market strategy are considered. From this an appropriate R&D strategy evolves.

Who should attend?

This course is applicable to both new and experienced R&D performers. It is particularly relevant to small and medium enterprises in software development organisations - products used as information systems or development tools or hardware embedded systems - and particularly those approaching R&D for the first time.

The course has been designed for executives responsible for strategic development of the company, but is especially geared to R&D Managers, Product Managers, and Marketing Managers.

This course is part of a series relating to software product R&D. The series is geared towards increasing the capability level and the performance of R&D in software product companies. See details on our other course in the series on "Essentials of R&D Management for Software Organisations"

Course Availablility
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Reserve a Place on This Course

If you would like to book a place on this course, please click on the 'Book Now' link above.

Fees will not be reimbursed and will remain due in full if cancellations are received less than 7 working days before the course starts. However, names of participants may be substituted at any time.

Fees include course material and lunch. Please let us know if you have any special dietary requirements.

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